Social media monetization: Legal tensions and influencer perspectives

Activity: Participating in or organising an eventConferenceAcademic

Description

The current social media ecosystem is ripe with tensions emerging around the platformization of cultural labor, where content creators are a newly crystalized category of attention aggregators. From a legal perspective, a wide range of the legal issues resulting from the creator economy remain understudied, such as the impact of hidden/native advertising on consumer behavior or elections. At the same time, upcoming regulation such as the Digital Services Act external link is expected to have a major impact on this sector due to new transparency obligations and enforcement powers granted to national and European authorities. Against such a background, this workshop stages a dialogue between social media studies and law, aimed at better understanding the emerging tensions and potential harms for the more vulnerable stakeholders in this ecosystem, namely content creators, particularly those engaging in influencer marketing, and consumers.
Period4 Oct 2022
Event typeWorkshop
LocationUtrecht, NetherlandsShow on map
Degree of RecognitionInternational