Riding the Hype Train: The Corporate Co-optation Process of a Hyped Category

  • T. Vaskelainen (Presenter)
  • M. Siltaoja (Presenter)
  • N. Granqvist (Presenter)

Activity: Talk or presentation › Poster/paper presentation › Academic

Period28 Jun 2019
Event title6th International Workshop on the Sharing Economy
Event typeWorkshop
LocationUtrecht, NetherlandsShow on map