On originality and methods: A review of qualitative articles in Industrial Marketing Management journal (2005-2015)

  • L. Balachandran Nair (Invited speaker)
  • Michael Gibbert (Invited speaker)

Activity: Talk or presentation › Invited talk › Academic

Description

Paper presentation
PeriodFeb 2017
Event titleEuropean Congress of Qualitative Inquiry
Event typeConference
LocationLeuven, BelgiumShow on map