New Developments in Nudging and Behavior Change

Activity: Talk or presentationInvited talkAcademic

Description

Nudges are all around you. Think for instance about the last time when you were asked to donate money. There was almost certainly a standard amount, say 20 dollars. That’s a nudge, specifically a default nudge. Or think about whether you should go to a boring meeting. If your supervisor says everyone else will be there, he is using a social norm nudge. Nudging is a way to steer behavior without forbidding options or changing incentives. Governments worldwide have embraced nudges. However, nudging is controversial. Critics argue that nudges manipulate citizens and that the effects are much smaller than claimed. In this talk, I will discuss the promises and pitfalls of nudging. I will also discuss how the field should move forward. I will focus on moving from single-shot studies to large-scale collaborations, on studying debiasing and boosts, and on embedding nudges in standard organizational practices. Nudge research can improve its rigor and relevance by incorporating new methodological, theoretical, and practical directions. If it does so, nudging is here to stay.
Period28 Mar 2022
Event titleBehavioural and Policy Sciences Seminar Series
Event typeConference